Colin White specializes in technologies that enable organizations to build the smart and agile business including business intelligence, enterprise and business integration, and collaborative computing.

Consulting to IT Organizations and Business Users
For companies seeking to exploit new and evolving smart business technologies, he:

• Help companies integrate smart business applications into the operational business process.
 
• Help CIOs and architects identify and design an infrastructure that can support a smart business.
 
• Help architects and designers to compare, evaluate, and select new technologies and tools.
 
• Help implementers incorporate new technologies into their in-house IT environments.

Consulting to Vendors
For vendors who develop and market business intelligence and business collaboration products, he:

• Works with product designers and architects on the design of new products. This may involve education about related products and technologies, research and analysis of synergistic products, conducting and participating in focus groups, group brainstorming sessions, and creating new product designs and specifications.
 
• Supports product managers or marketing managers with product positioning. This usually involves research, analysis, writing reports or papers for internal and external use.
 
• Assists product marketing managers with the technical aspects of marketing. This may involve writing press articles or white papers, and developing and presenting keynote presentations at user groups and conferences, or at marketing seminars. 

 

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